Commercial photography, also known as professional product photography is the kind of photography that involves taking photos of various types of products like buildings, merchandise, artifacts, landscapes, etc. for commercial purposes.
These pictures are used in advertisements, catalogs, books, leaflets, and other similar promo materials .Basically, professional product photography aims at promoting or selling a product or service and, is thus, different from advertising photography.
To explain in detail:
1. Professional commercial photography helps in Selling a Product
Whereas advertising photography concentrates on a concept or theme and many things simultaneously, Product photography focuses only on the product, and strives to show either the design or use of the product. The idea is to make that product the main focus and to tempt customers to purchase it.
2. Professional product photography helps in Promoting a Business
In this case a business is considered as a single product and highlighted in the picture. Some features of the business also can be highlighted in commercial photography. An example includes clicking the office building of the company.
3. Professional Product Photography includes Food Photography
In businesses like restaurants or for culinary sections in magazines, food photography comes into use. The focus in these photos is generally on the food, menu or the venue.
4. Professional commercial photography includes Fashion Photography
One of the most famous types of commercial photography, fashion photography is made use of in both ads as well as editorials in magazines. An example could be catalog photos that show the complete detail of clothing.
5. Professional product photography includes Portrait Photography
This type of photography includes individual and family portraits, wedding photographs, etc. which focus on a single person or a group. And though it is a little difficult to consider this category as part of product photography, it’s quite popular and is a service offered by a large number of people and outlets.
Suggestions to Improve Your Professional Commercial Photography Skills
Commercial photography gives a lot of stress to skill and accuracy, and so, needs to be done such that it appears professional rather than amateurish.
The below mentioned tips can help:
1. Correct Lighting
As in other types of photography, the correct type of lighting is crucial to a gainful commercial photography. It is important to bring out the best of the product, and bad lighting can cause undesirable effects like shadows and reflections that can ruin the photo.
You might want to consider utilizing strobe lighting or work the camera shutter to use the lighting.
2. Create Great Ambience
A successful commercial photographer knows the importance of generating the perfect ambience for the product in focus depending upon the surrounding conditions. For eg., there are times when minimalist shot is the best option while during other times a more dramatic shot having bold light and background can be more desirable. And so, creating the relevant mood can produce a great picture.
3. Making Use of The Angles
If you’d like to avoid the boring front-on angles, it’s a good idea to click multiple angle shots of the product. This can lead to a fresh take on normal products while generating an exciting end result using Professional Commercial Photography.