Improve Your Product Photography Skills – The Ultimate Guide For Beginners

Commercial photography, also known as professional product photography is the kind of photography that involves taking photos of various types of products like buildings, merchandise, artifacts, landscapes, etc. for commercial purposes.

These pictures are used in advertisements, catalogs, books, leaflets, and other similar promo materials .Basically, professional product photography aims at promoting or selling a product or service and, is thus, different from advertising photography.

To explain in detail:

1. Professional commercial photography helps in Selling a Product

Whereas advertising photography concentrates on a concept or theme and many things simultaneously, Product photography focuses only on the product, and strives to show either the design or use of the product. The idea is to make that product the main focus and to tempt customers to purchase it.

2. Professional product photography helps in Promoting a Business

In this case a business is considered as a single product and highlighted in the picture. Some features of the business also can be highlighted in commercial photography. An example includes clicking the office building of the company.

3. Professional Product Photography includes Food Photography

In businesses like restaurants or for culinary sections in magazines, food photography comes into use. The focus in these photos is generally on the food, menu or the venue.

4. Professional commercial photography includes Fashion Photography

One of the most famous types of commercial photography, fashion photography is made use of in both ads as well as editorials in magazines. An example could be catalog photos that show the complete detail of clothing.

5. Professional product photography includes Portrait Photography

This type of photography includes individual and family portraits, wedding photographs, etc. which focus on a single person or a group. And though it is a little difficult to consider this category as part of product photography, it’s quite popular and is a service offered by a large number of people and outlets.

Suggestions to Improve Your Professional Commercial Photography Skills

Commercial photography gives a lot of stress to skill and accuracy, and so, needs to be done such that it appears professional rather than amateurish.

The below mentioned tips can help:

1. Correct Lighting

As in other types of photography, the correct type of lighting is crucial to a gainful commercial photography. It is important to bring out the best of the product, and bad lighting can cause undesirable effects like shadows and reflections that can ruin the photo.

You might want to consider utilizing strobe lighting or work the camera shutter to use the lighting.

2. Create Great Ambience

A successful commercial photographer knows the importance of generating the perfect ambience for the product in focus depending upon the surrounding conditions. For eg., there are times when minimalist shot is the best option while during other times a more dramatic shot having bold light and background can be more desirable. And so, creating the relevant mood can produce a great picture.

3. Making Use of The Angles

If you’d like to avoid the boring front-on angles, it’s a good idea to click multiple angle shots of the product. This can lead to a fresh take on normal products while generating an exciting end result using Professional Commercial Photography.

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10 Common Newbie Photography Mistakes To Avoid

As with any skill or art in the world, people makes mistakes. No one starts off perfect and fine tuned crafts like photography take time and experience before you can master them. Becoming an expert requires making these errors, but it also requires the need to learn from them.

If you are looking to jump into the beautiful field of photography, these 10 very common beginner photography mistakes will be useful.

1. The idea that buying an expensive SLR camera will make you a pro

This is an extremely common fallacy. I’ve seen better pictures taken with an iPhone then with a $5000 Digital SLR in incompetent hands.

2. Owning a very expensive camera and not understanding it’s functions

Sometimes purchasing an expensive device can actually make you a worse photographer if you don’t know how to properly operate it with all it’s complex functions.
Anyone can point and click on automatic mode and get a high resolution photo. If you take the time to learn about things such as aperture and shutter speed you will be able to use the device more effectively.

3. Always centering your photos

Although this does have it’s time and place, it’s usually not the case. Especially in instances of landscape photos, beginners tend to senter the horizon. In fact, there is a “Rule of Thirds” that suggests you should always put the horizon on the top third or bottom third lines.

4. Not giving enough attention to the main subject in the photograph

Try not to include objects in your photograph that are irrelevant to the photo and will cause unnecessary distraction from the main subject. Some items will complement your focus, but some objects just get in the way.

5. Not looking behind the object of your photo

If there is an object right behind your subject (tree, light post) sometimes you can just move to the side a foot or two so there isn’t a large bush coming out of someone’s head.

6. Accidentally cutting off part of your subject

This is a very common beginner mistake and is easy learn to not do. Take your time and make sure the entire subject, whether it be a person or a mountain, is in the frame. It is very common in architectural photos because sometimes it is difficult to get the entire building in a shot from your angle.

7. Taking a photo of just the subject from a common and normal view

Going up to the front of a 16th century church and taking a photo straight at it isn’t very exciting. It comes out looking like a textbook picture and not a work of art. Use angles, crouch, step to the side, etc… Anything to get away from a straight view photo.

8. Not waiting for the camera to auto focus

This is a really easy mistake but it usually only reserved the complete clueless newbie. You could spend all day taking amazing photos and then realize they were all out of focus and completely worthless.

9. Not making sure the settings are changed for appropriate subjects

One day you go out shooting landscape pictures in the mountains and then the next day you decide to get some romantic shots of your significant other charmingly sitting on a park bench. Without the proper settings, you could have wasted a beautiful day at the park.

10. Always holding your camera horizontally

When you see someone taking a picture of the empire state building and not holding their camera vertically you need to question their sanity. It’s not always necessary, but taking photos of something tall and thin can benefit from a little 90 degree turn.

Finally, the most important thing to never forget while photographing is to enjoy yourself. Always admire the beautiful things around you and be thankful that you can capture those moments forever.



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